De un sfert de ora caut un titlu acestui post. E un moment de rascruce in media si cu siguranta un moment in care multi vor sari in sus a dezaprobare.
Getty Images and Time Inc. are throwing the switch on LIFE.com, a new site that aims to dazzle visitors with the vast digital photo archives of both companies.
The site, targeted at consumers, is launching March 31 with 7 million professional images presented in eye-catching galleries.
The site’s revenue will come from advertising (its first sponsor is Rolex) and print-on-demand services such as photo books. Initial printing vendors include HP, Xerox and Kodak.
LIFE.com encourages free sharing of photos for ?personal, non-commercial use,? such as e-mails, blogs and social networking sites. Some photos will offer a link for professional licensing that will direct potential customers to Gettyimages.com.
Personal nu judec initiativa lor fiindca nu sunt fotograf profesionist dar sunt sigur ca tendinta de a oferi “free content” este in crestere si vor apare tot mai multi care ofera in speranta incasarilor din advertising. O reactie interesanta la Vincent Laforet.
Dinu Lazar says
Io am sute de poze cumparate de Getty. Daca ei dau banu pe ele poa` sa faca ce vrea muschii lor cu ele… daca nu, e o problema…
Alin Neamtu says
Mecanismul mediatic “free content” prezent de ceva vreme in presa on-line se extinde tot mai mult. Nu se mai fac bani din vanzarea continutului ci din ratingul acestuia. Continutul fara rating e gol.
De unde vine acest continut, intr-adevar, e alta discutie. Pe bani de la unii, gratis de la altii. Dar e interesant modul in care acesta se “vinde”. Teoretic, pe gratis.